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Events/Causes

Jaeger-LeCoultre builds regional awareness with polo sponsorship

November 11, 2013

 

By Jen King

Swiss watchmaker Jaeger-LeCoultre is targeting affluent watch enthusiasts in the emerging Latin American market with a sports sponsorship in Buenos Aires, Argentina that is likely to build brand awareness in the region.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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